<?xml version="1.0" encoding="UTF-8"?>
<!--generator='jetpack-16.3'-->
<!--Jetpack_Sitemap_Buffer_News_XMLWriter-->
<?xml-stylesheet type="text/xsl" href="//oscarbilbao.com/news-sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/una-de-calamares-marketingdirecto-2021/</loc>
  <lastmod>2026-10-08T19:38:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Una de calamares: El juego del calamar y el analfabetismo audiovisual (MarketingDirecto, 2021)</news:title>
   <news:publication_date>2026-10-08T19:30:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/prologo-dayketing-luiggi-sarrias/</loc>
  <lastmod>2026-10-08T18:53:20Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Bienvenido al Día Mundial del Dayketing: prólogo al libro de Luiggi Sarrias (2011)</news:title>
   <news:publication_date>2026-10-08T18:30:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/la-teta-de-janet-jackson-control-2004/</loc>
  <lastmod>2026-10-08T17:24:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>La teta de Janet Jackson: publicidad, gobiernos y autorregulación (2004)</news:title>
   <news:publication_date>2026-10-08T12:05:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/carino-que-nos-esta-pasando-franqueo-pagado/</loc>
  <lastmod>2026-10-08T17:24:51Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Cariño, ¿qué nos está pasando? Agencias y anunciantes (Franqueo Pagado)</news:title>
   <news:publication_date>2026-10-08T12:04:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/hay-vida-mas-alla-del-bataplan-anuncios-2002/</loc>
  <lastmod>2026-10-08T17:24:47Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>¿Hay vida más allá del Bataplán? Un abecedario de San Sebastián (2002)</news:title>
   <news:publication_date>2026-10-08T12:03:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/toda-una-vida-haciendo-mindmapping-mail-marketing-2003/</loc>
  <lastmod>2026-10-08T17:24:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Toda una vida haciendo mindmapping y yo sin enterarme (2003)</news:title>
   <news:publication_date>2026-10-08T12:02:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/anzuelos-en-la-red-estrategias-2000/</loc>
  <lastmod>2026-10-08T17:24:05Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Anzuelos en la red: el timo que conocía el marketing directo (2000)</news:title>
   <news:publication_date>2026-10-08T12:01:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/tres-cosas-hacen-prodigio-estrategias-2001/</loc>
  <lastmod>2026-10-08T17:23:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Tres cosas hacen prodigio: Gracián y la creatividad (2001)</news:title>
   <news:publication_date>2026-10-08T12:00:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/eramos-pocos-y-llego-hal-9000-control-2004/</loc>
  <lastmod>2026-10-08T12:30:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Éramos pocos y llegó HAL 9000: la máquina de la creatividad (2004)</news:title>
   <news:publication_date>2026-10-08T11:25:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/voy-a-convocar-un-concurso-estrategias-1999/</loc>
  <lastmod>2026-10-08T12:30:53Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Voy a convocar un concurso: la fábula del fontanero (1999)</news:title>
   <news:publication_date>2026-10-08T11:20:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/una-docena-de-gurus-unadocenade-2011/</loc>
  <lastmod>2026-10-08T12:30:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Una docena de gurús que no quiero ser (Unadocenade, 2011)</news:title>
   <news:publication_date>2026-10-08T11:15:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/desestacionalizar-la-navidad-franqueo-pagado-2007/</loc>
  <lastmod>2026-10-08T12:30:44Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>¿Desestacionalizar la Navidad? La felicitación que no ganó ningún premio (2007)</news:title>
   <news:publication_date>2026-10-08T11:10:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/speedwatching-el-correo-2021/</loc>
  <lastmod>2026-10-08T11:08:25Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Speedwatching: el primer cine ya iba a 1,5x (El Correo, 2021)</news:title>
   <news:publication_date>2026-10-08T11:00:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/estrategia-creativa-covid-el-publicista-2020/</loc>
  <lastmod>2026-10-08T10:52:05Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>«Es más importante la estrategia, creativa, que la creatividad»: lo que dije en abril de 2020 sobre el COVID y la publicidad</news:title>
   <news:publication_date>2026-10-08T10:50:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/entrevista-marketing-viral-tendencias2-2015/</loc>
  <lastmod>2026-10-08T11:02:05Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Marketing viral: «Nosotros no hacemos virales» (Tendencias2, 2015)</news:title>
   <news:publication_date>2026-10-08T10:30:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/entrevista-estrategias-2005-marketing-directo/</loc>
  <lastmod>2026-10-08T10:39:25Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>El marketing directo en las venas: la entrevista de 2005 en la que anuncié Los nietos bastardos de Warhol</news:title>
   <news:publication_date>2026-10-08T10:18:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/entrevista-living-marketing-2017/</loc>
  <lastmod>2026-10-08T10:12:23Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Sí, hay vida más allá de Madrid y Barcelona: la entrevista en Living Marketing (2017)</news:title>
   <news:publication_date>2026-10-08T10:10:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/2026/10/08/woody-allen-gipuzkoa-entrevista-2011/</loc>
  <lastmod>2026-10-08T10:04:29Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>«¿Quién nos filmaría mejor? Woody Allen». Lo dije en 2011 y en 2019 vino a rodar a San Sebastián</news:title>
   <news:publication_date>2026-10-08T10:00:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/prensa/</loc>
  <lastmod>2026-10-08T17:59:32Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Prensa</news:title>
   <news:publication_date>2026-10-08T07:00:39Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/articulos/</loc>
  <lastmod>2026-10-08T18:56:13Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Artículos</news:title>
   <news:publication_date>2026-10-08T07:00:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://oscarbilbao.com/charlas-y-formacion/</loc>
  <lastmod>2026-10-08T17:44:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Óscar Bilbao</news:name>
    <news:language>es</news:language>
   </news:publication>
   <news:title>Charlas y formación</news:title>
   <news:publication_date>2026-10-07T16:02:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
</urlset>
